Booking Holdings (BKNG) is a publicly traded Consumer Cyclical sector company. As of July 4, 2026, BKNG trades at $184.56 with a market cap of $143.01B and a P/E ratio of 1.11. BKNG moved +1.05% today. Year to date, BKNG is -13.84%; over the trailing twelve months it is -19.08%. Its 52-week range spans $150.14 to $233.58. Analyst consensus is strong buy with an average price target of $220.15. Rallies surfaces BKNG's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
Rallies community data for BKNG shows anonymized retail investor ownership, positioning, sentiment, and portfolio context when enough community data is available.
| Metric | Value |
|---|---|
| Price | $184.56 |
| Market Cap | $143.01B |
| P/E Ratio | 1.11 |
| EPS | $166.52 |
| Dividend Yield | 0.42% |
| 52-Week High | $233.58 |
| 52-Week Low | $150.14 |
| Volume | 0 |
| Avg Volume | 0 |
| Revenue (TTM) | $26.92B |
| Net Income | $5.40B |
| Gross Margin | 0.00% |
28 analysts cover BKNG: 0 strong buy, 21 buy, 7 hold, 0 sell, 0 strong sell. Consensus rating is strong buy. Average price target: $220.15.