Harley-Davidson, Inc. (HOG) is a publicly traded Consumer Cyclical sector company. As of August 19, 2026, HOG trades at $27.26 with a market cap of $2.81B and a P/E ratio of 14.77. HOG moved +0.74% today. Year to date, HOG is +32.89%; over the trailing twelve months it is -1.63%. Its 52-week range spans $17.09 to $31.25. Analyst consensus is neutral with an average price target of $27.25. Rallies surfaces HOG's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
9 analysts cover HOG: 0 strong buy, 4 buy, 3 hold, 2 sell, and 0 strong sell. The consensus rating is neutral. The average price target is $27.25.
| Metric | Value |
|---|---|
| Price | $27.26 |
| Market Cap | $2.81B |
| P/E Ratio | 14.77 |
| EPS | $1.87 |
| Dividend Yield | 0.19% |
| 52-Week High | $31.25 |
| 52-Week Low | $17.09 |
| Volume | 1.13M |
| Avg Volume | 0 |
| Revenue (TTM) | $4.24B |
| Net Income | $195.72M |
| Gross Margin | 33.40% |
9 analysts cover HOG: 0 strong buy, 4 buy, 3 hold, 2 sell, 0 strong sell. Consensus rating is neutral. Average price target: $27.25.