Harley-Davidson, Inc. (HOG) is a publicly traded Consumer Cyclical sector company. As of May 20, 2026, HOG trades at $23.81 with a market cap of $2.56B and a P/E ratio of 11.96. HOG moved +2.08% today. Year to date, HOG is +16.23%; over the trailing twelve months it is -8.06%. Its 52-week range spans $17.09 to $39.87. Analyst consensus is neutral with an average price target of $23.50. Rallies surfaces HOG's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
Rallies community data for HOG shows anonymized retail investor ownership, positioning, sentiment, and portfolio context when enough community data is available.
| Metric | Value |
|---|---|
| Price | $23.81 |
| Market Cap | $2.56B |
| P/E Ratio | 11.96 |
| EPS | $2.00 |
| Dividend Yield | 0.19% |
| 52-Week High | $39.87 |
| 52-Week Low | $17.09 |
| Volume | 1.78M |
| Avg Volume | 0 |
| Revenue (TTM) | $4.32B |
| Net Income | $222.48M |
| Gross Margin | 35.94% |
9 analysts cover HOG: 0 strong buy, 2 buy, 5 hold, 2 sell, 0 strong sell. Consensus rating is neutral. Average price target: $23.50.