Harley-Davidson, Inc. (HOG) is a publicly traded Consumer Cyclical sector company. As of October 3, 2026, HOG trades at $24.57 with a market cap of $2.58B and a P/E ratio of 13.37. HOG moved -1.13% today. Year to date, HOG is +18.94%; over the trailing twelve months it is -13.01%. Its 52-week range spans $17.09 to $31.25. Analyst consensus is neutral with an average price target of $28.11. Rallies surfaces HOG's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
Rallies community data for HOG shows anonymized retail investor ownership, positioning, sentiment, and portfolio context when enough community data is available.
| Metric | Value |
|---|---|
| Price | $24.57 |
| Market Cap | $2.58B |
| P/E Ratio | 13.37 |
| EPS | $1.85 |
| Dividend Yield | 0.19% |
| 52-Week High | $31.25 |
| 52-Week Low | $17.09 |
| Volume | 1.34M |
| Avg Volume | 0 |
| Revenue (TTM) | $4.24B |
| Net Income | $195.72M |
| Gross Margin | 33.40% |
10 analysts cover HOG: 0 strong buy, 4 buy, 4 hold, 2 sell, 0 strong sell. Consensus rating is neutral. Average price target: $28.11.