Harley-Davidson, Inc. (HOG) is a publicly traded Consumer Cyclical sector company. As of May 20, 2026, HOG trades at $23.81 with a market cap of $2.56B and a P/E ratio of 11.96. HOG moved +2.08% today. Year to date, HOG is +16.23%; over the trailing twelve months it is -8.06%. Its 52-week range spans $17.09 to $39.87. Analyst consensus is neutral with an average price target of $23.50. Rallies surfaces HOG's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
Who is trading HOG stock inside the company?
Recent HOG insider activity includes Krause Paul J sold 1.56K, Do Charles sold 4.24K, Flees Lori Ann bought 4.00K, Starrs Artie bought 15.00K, and Masood Rafeh bought 2.77K. Rallies tracks insider transaction dates, shares, prices, and estimated values.
HOG Key Metrics
Key financial metrics for HOG
Metric
Value
Price
$23.81
Market Cap
$2.56B
P/E Ratio
11.96
EPS
$2.00
Dividend Yield
0.19%
52-Week High
$39.87
52-Week Low
$17.09
Volume
1.78M
Avg Volume
0
Revenue (TTM)
$4.32B
Net Income
$222.48M
Gross Margin
35.94%
Recent HOG Insider Trades
Krause Paul J sold 1.56K (~$40.66K) on May 11, 2026.
Do Charles sold 4.24K (~$76.74K) on Mar 12, 2026.
Flees Lori Ann bought 4.00K (~$75.55K) on Mar 9, 2026.
Starrs Artie bought 15.00K (~$286.50K) on Mar 9, 2026.
Masood Rafeh bought 2.77K (~$49.95K) on Feb 27, 2026.
Recent HOG insider activity includes Krause Paul J sold 1.56K, Do Charles sold 4.24K, Flees Lori Ann bought 4.00K, Starrs Artie bought 15.00K, and Masood Rafeh bought 2.77K. Rallies tracks insider transaction dates, shares, prices, and estimated values.
Does Rallies show Form 4 insider transactions for HOG?
Yes. Rallies tracks HOG insider trading and Form 4 activity, including executive purchases, executive sales, transaction dates, shares, and prices when available.
Is HOG research on Rallies investment advice?
No. Rallies provides research, data, and educational context for HOG. It does not provide personalized investment advice.