HOG (Harley-Davidson, Inc.) Stock Analysis - Insider Trades

Harley-Davidson, Inc. (HOG) is a publicly traded Consumer Cyclical sector company. As of May 20, 2026, HOG trades at $23.81 with a market cap of $2.56B and a P/E ratio of 11.96. HOG moved +2.08% today. Year to date, HOG is +16.23%; over the trailing twelve months it is -8.06%. Its 52-week range spans $17.09 to $39.87. Analyst consensus is neutral with an average price target of $23.50. Rallies surfaces HOG's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.

Who is trading HOG stock inside the company?

Recent HOG insider activity includes Krause Paul J sold 1.56K, Do Charles sold 4.24K, Flees Lori Ann bought 4.00K, Starrs Artie bought 15.00K, and Masood Rafeh bought 2.77K. Rallies tracks insider transaction dates, shares, prices, and estimated values.

HOG Key Metrics

Key financial metrics for HOG
MetricValue
Price$23.81
Market Cap$2.56B
P/E Ratio11.96
EPS$2.00
Dividend Yield0.19%
52-Week High$39.87
52-Week Low$17.09
Volume1.78M
Avg Volume0
Revenue (TTM)$4.32B
Net Income$222.48M
Gross Margin35.94%

Recent HOG Insider Trades

  • Krause Paul J sold 1.56K (~$40.66K) on May 11, 2026.
  • Do Charles sold 4.24K (~$76.74K) on Mar 12, 2026.
  • Flees Lori Ann bought 4.00K (~$75.55K) on Mar 9, 2026.
  • Starrs Artie bought 15.00K (~$286.50K) on Mar 9, 2026.
  • Masood Rafeh bought 2.77K (~$49.95K) on Feb 27, 2026.

Latest HOG News

HOG Analyst Consensus

9 analysts cover HOG: 0 strong buy, 2 buy, 5 hold, 2 sell, 0 strong sell. Consensus rating is neutral. Average price target: $23.50.

Common questions about HOG

Who is trading HOG stock inside the company?
Recent HOG insider activity includes Krause Paul J sold 1.56K, Do Charles sold 4.24K, Flees Lori Ann bought 4.00K, Starrs Artie bought 15.00K, and Masood Rafeh bought 2.77K. Rallies tracks insider transaction dates, shares, prices, and estimated values.
Does Rallies show Form 4 insider transactions for HOG?
Yes. Rallies tracks HOG insider trading and Form 4 activity, including executive purchases, executive sales, transaction dates, shares, and prices when available.
Is HOG research on Rallies investment advice?
No. Rallies provides research, data, and educational context for HOG. It does not provide personalized investment advice.
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