Purple Innovation, Inc. Common Stock (PRPL) is a publicly traded Consumer Cyclical sector company. As of July 18, 2026, PRPL trades at $0.29 with a market cap of $33.75M and a P/E ratio of 0.60. PRPL moved -6.42% today. Year to date, PRPL is -58.04%; over the trailing twelve months it is -55.44%. Its 52-week range spans $0.28 to $1.29. Analyst consensus is buy with an average price target of $0.83. Rallies surfaces PRPL's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
3 analysts cover PRPL: 0 strong buy, 1 buy, 2 hold, 0 sell, and 0 strong sell. The consensus rating is buy. The average price target is $0.83.
| Metric | Value |
|---|---|
| Price | $0.29 |
| Market Cap | $33.75M |
| P/E Ratio | 0.60 |
| EPS | $0.48 |
| Dividend Yield | 0.00% |
| 52-Week High | $1.29 |
| 52-Week Low | $0.28 |
| Volume | 481.59K |
| Avg Volume | 0 |
| Revenue (TTM) | $468.73M |
| Net Income | $-51.51M |
| Gross Margin | 40.23% |
3 analysts cover PRPL: 0 strong buy, 1 buy, 2 hold, 0 sell, 0 strong sell. Consensus rating is buy. Average price target: $0.83.