Purple Innovation, Inc. Common Stock (PRPL) is a publicly traded Consumer Cyclical sector company. As of May 21, 2026, PRPL trades at $0.41 with a market cap of $45.27M and a P/E ratio of 20.00. PRPL moved +1.88% today. Year to date, PRPL is -40.82%; over the trailing twelve months it is -53.20%. Its 52-week range spans $0.40 to $1.29. Analyst consensus is buy with an average price target of $0.83. Rallies surfaces PRPL's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
Purple Innovation Logs $30.5M Q1 Loss, Cuts 2026 Revenue Guidance to $465–$485M: Purple Innovation reported a $30.5 million net loss in Q1, or $0.28 per share, on $95.7 million of revenue and an adjusted non-recurring loss of $0.13 per share. The company cut full-year revenue guidance to $465 million–$485 million and appointed former La-Z-Boy CFO Bob Lucian effective April 27.
| Metric | Value |
|---|---|
| Price | $0.41 |
| Market Cap | $45.27M |
| P/E Ratio | 20.00 |
| EPS | $0.02 |
| Dividend Yield | 0.00% |
| 52-Week High | $1.29 |
| 52-Week Low | $0.40 |
| Volume | 100 |
| Avg Volume | 0 |
| Revenue (TTM) | $460.28M |
| Net Income | $-62.92M |
| Gross Margin | 39.70% |
3 analysts cover PRPL: 0 strong buy, 1 buy, 2 hold, 0 sell, 0 strong sell. Consensus rating is buy. Average price target: $0.83.